With MCF fast badges, you can boost traffic and conversions by showcasing your fast delivery speeds from Amazon Multi-Channel Fulfillment (MCF) in your Google and TikTok ads and on your ecommerce website.
MCF fast badges are delivery estimates that you can showcase at crucial decision points during the shopper journey. Whether customers find you through Google, TikTok, or browse directly on your website, fast badges display real-time delivery speeds from MCF that can help shoppers make confident purchasing decisions.
MCF fast badges are free and easy to implement across:
- Google Shopping ads and organic product listings that drive traffic to your website
- TikTok Ads that drive traffic to your website
- Product detail pages (PDPs) on your website
In this article, we provide step-by-step instructions on how to enable MCF fast badges on your ads and your site.
- MCF fast badges for Google
- MCF fast badges for TikTok
- MCF fast badges for PDPs
- Using the Amazon MCF and Buy with Prime app for Shopify
- Using the Amazon MCF by WebBee app for Shopify
- Using the NeverSettle Extension for WooCommerce
- Using the Amazon MCF Bytestand integration
- Using the selling partner APIs
MCF fast badges for Google
Help boost site traffic and increase sales by showcasing your fast delivery speeds on Google Shopping Ads and organic product listings.
- Go to Google for Retail to obtain your Google Merchant Center (GMC) Account ID and your website URL.
- Go to https://sellercentral.amazon.com/mcf/ads/settings
- Switch the Opt-in toggle to the “On” position.
- Enter your GMC Account ID and website URL.
- If you have multiple GMC account IDs and website URLs, click Add another GMC Account ID and Website URL to enter additional information.
- Once you’ve entered all the required details, click Save to opt-in to the program. This will start data sharing with Google. Note: Allow up to 10 business days for the opt-in to take effect in your ads.
- A banner message will confirm your opt-in status.
MCF fast badges for TikTok
Help boost site traffic and increase sales by showcasing your fast delivery speeds on TikTok Ads.
Prerequisites
Before you start setting up MCF fast badges for TikTok, make sure that you’ve met the following requirements:
- An active Shopify or WooCommerce site.
- A Seller Central account.
- Products on your site that are fulfilled by MCF
Setup MCF fast badges for TikTok
To set up MCF fast badges for TikTok, perform the following steps:
- Sign in to your US Seller Central account.
- Add the TikTok for Multi-Channel Fulfillment app by choosing Authorize Now. This will redirect you to the TikTok site.
- Choose Sign up / Log in to TikTok.
- Once you’re redirected to their site, choose Connect.
- Sign in to your TikTok business account.
- On the Business Center section, locate the Business Center that you use with your Shopify or WooCommerce store, and then click Connect.
- On the TikTok Ad Account section, locate the ad account that you want to use to run ads, and then click Connect. It’s a best practice to use the same ad account that you’ve connected on your Shopify or WooCommerce site.
- On the Data Sharing section, locate the TikTok Pixel you want to use, and then click Connect. For more information, go to About TikTok Pixel.
- Choose Next.
- Choose Start later.
- Ensure that your MCF catalog is fully synced and connected to your TikTok app. Note that the product sync can take up to 24 hours to complete.
MCF fast badges for TikTok FAQs
MCF fast badges for product detail pages
Help boost shopper conversion on your site by showcasing fast delivery speeds on your product pages.
Support
If you have questions about enabling MCF fast badges on your site or ads, you can request assistance from our Selling Partner Support team.